Trading Success Isn’t About Strategy — It’s About Identity.
Find out if your identity is aligned with consistent profits. My free Trader Identity Self-Audit reveals the blind spots most traders never see — and it’s yours when you join my newsletter.
About me
Who I Am
I’m Jonathan Turpin — coach, author, and creator of the Identity Stack™ framework. For more than a decade I’ve worked with entrepreneurs, professionals, and traders to help them rewire the hidden patterns that shape performance.
I’m also a qualified coach who abides by the ICF Code of Ethics and Core Competencies, which means every session is confidential, professional, and focused entirely on your growth.
Why Traders Work With Me
Trading isn’t just charts and strategies — it’s a mirror that exposes your fears, habits, and beliefs. Most traders know what to do, but struggle to consistently do it. That’s not a strategy problem. It’s an identity problem.
My role is to help you:
- Identify the hidden beliefs and triggers that sabotage your trading.
- Build resilience and emotional discipline in high-stress moments.
- Align your habits with your vision of success.
When you upgrade your trader identity, discipline stops being a fight — it becomes natural.
What I Believe
- All change starts with identity. If you see yourself as inconsistent, you’ll keep trading that way.
- Self-sabotage is not weakness. It’s simply a misaligned identity that can be rebuilt.
- Trading success is personal. The market doesn’t care who you are, but you must.
Your Next Step
If you’re ready to trade with clarity and consistency, start small:
👉 Take the free Trader Identity Self-Audit and discover what’s really driving your results.