Trading Success Isn’t About Strategy — It’s About Identity.

Most traders fail not because they lack knowledge, but because their identity, habits, and emotions sabotage them. Fix your inner game, and the outer results follow.

Find out if your identity is aligned with consistent profits. My free Trader Identity Self-Audit reveals the blind spots most traders never see — and it’s yours when you join my newsletter.

Why Smart Traders Keep Losing

You know what to do… but you don’t always do it.
You give back profits through overtrading or revenge trading.
You let emotions override your plan.
You sabotage yourself right when consistency is within reach.

The truth: strategies don’t fail. Identities do. If you see yourself as inconsistent, reckless, or “just unlucky,” you’ll keep proving yourself right. Until you shift your trader identity, no amount of indicators or courses will save you.

Rewire Your Trader Identity

I’m Jonathan Turpin — coach, author, and creator of the Identity Stack model. I help traders clear the hidden beliefs, emotional triggers, and self-sabotage loops that keep them stuck. Using proven coaching methods (ICF-certified, evidence-based, confidential), I’ll help you:

Stay Disciplined → Master emotions & avoid costly mistakes
Build Confidence → Replace fear and doubt with clarity
Trade Like a Pro → Align your habits with your goals

Why Work With Me?

15+ years in transformation coaching
ICF-certified coach, bound by ethics & confidentiality
Developer of the Future Self System and Identity Stack frameworks
Clients include entrepreneurs, traders, and high-performance professionals worldwide

Take the First Step Today

Most traders burn years (and accounts) trying to force discipline. Identity coaching shortens the learning curve. Start small — take the free self-audit and see what’s really driving your results.

“Trading is 10% strategy, 90% psychology — but psychology is built on identity.”

— Jonathan Turpin
Coach | Author | Identity Architect for Traders